Magazine advertising engages: Consumers are more likely to find magazine ads targeted reach genuine value trust options versatile acceptable and enjoyable, and less interruptive.
Magazine advertising is considered valuable content. Multiple studies show consumers trust and value magazine advertising.
Magazine advertising moves readers to action. Numerous studies prove that magazine advertising drives web visits and searches more than other media.
Magazine advertising improves overall advertising ROI: Allocating more money to magazines in the media mix improves marketing and advertising ROI.
Magazine advertising sells—and it delivers results consistently: Several studies show that magazines are the strongest driver of purchase.
Magazine advertising is relevant and targeted: Consumers consider magazine advertising more relevant than advertising in other media.
Magazine audiences accumulate, with lasting impact: Consumers refer to magazines multiple times, even saving them, for multiple exposures.
Magazines give credibility: Consumers trust and believe magazine advertising more than advertising in other media.